A report on online tracking by Evidon this week showed that Google and Facebook are most likely being used to watch what people do on the Internet.
If you feel like somebody is watching you while you surf the Internet, you are probably right. And that somebody is more than likely either Facebook or Google, a new report says.
The Evidon Global Tracker Report, a semi-annual analysis of online ad tracking, found that Google Analytics is by far the most prevalent tracking tool used on the Web. It showed up on 70 percent of the sites in the Evidon study of tracking cookies for more than 1.6 million users.
Google AdSense was No. 2 and Google + widgets was No. 4.
Facebook's social plug-ins took No. 3 and the social network's Connect was No. 5.
So between them, Google and Facebook were by far the most dominant trackers on the Web.
Twitter came in at No. 6, with Quantcast, DoubleClick, ScoreCard Research Beacon and AddThis rounding out the top 10.
Google Analytics is a free tool website owners use to see how many visitors they have, where they came from and gather other information about how their online offerings are used. The usually aren't following users around to other sites in a way that has triggered demands for a Do Not Track law.
That is something done by ad networks dominated, according to the Evidon report, by Google AdSense.
Evidon offers a browser extension, Ghostery, used by businesses to monitor cookies and tracking being done on their websites.
Click here to read a press release about the Evidon Global Tracker Report.
Written by Cromwell Schubarth. Contact him at cschubarth@bizjournals.com or 408.299.1823.
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