Friday, July 27, 2012

Dissertation Thesis: Dissertation on Communication

It is often said that we are living in the age of information or ?Information Age,? as it is usually called.? In fact, this is true indeed, moreover, this truth seems to be blatantly obvious. By just looking around we see that the communication and information technologies spread through our homes, our workplaces, our schools and kindergartens, even our own bodies. An average modern person has a similarly easy access to a cell-phone, a regular phone, a radio and/or (almost certainly and) television, and the Internet. These vast communications networks have in fact become as ever-present as to be almost too small to see. Now we do not even take time to think of how they work, how they got here, and who took part in creating them.


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As we can see, presently the face-to-face discussion almost completely ?fell by the wayside? and the personal touch in communication simply starts to disappear. At the same time, the speed and volume of communication via e-mail, cell phones, voice mail and instant messaging increase rapidly.

According to the 2007 statistic, the top methods of communicating for most of the modern leaders are the e-mail, web conferencing and the phone. In spite of this fact, according to the survey carried out by NFI more than 67 percent of SEOs and managers say their organization would be much more productive if the staff communicated by personal discussion (Martin 2007). The efficacy and convenience of the modern communicational technologies cannot be underestimated. Still, nobody would deny the importance and value of the non-verbal factors that become visible only during the face to face communication. So the today?s leaders are placed before a question of what way to communicate in to achieve better results at lower costs.? In my essay I would like to deal with this complicated dilemma and see the pros and cons of the both communicational methods.

To begin with, I would like to say that the efficiency and effectiveness of modern communicational tools is obvious.? Computerized electronic telecommunications have created a global community within which people across the globe can share conversations, images, maps, graphics, and tours.

Today the decisions can be maid and the agreements can be signed by parties located on different ends of the world without leaving their offices. Moreover, the process of decision making has also became faster because of the instant access to databanks of information held in the immense computerized memory banks.? However, a disadvantage of the stated above may be that the managers and employees are simply not able to understand properly such vast pieces of information. As well as managers are unable to provide the feedback to the large amounts of information inputted.

One of the definite advantages of the modern technical communication methods is that they allowed less personable and extrovert people to feel less uncomfortable to communicate. It has been proven, that psychologically when people do not see the opponent and can not be seen it is much easier for them to express their ideas.? Furthermore, during the face to face relationship the question of unequal status persists, and people may be in fear to lose something because of sharing thoughts. Without a shadow of doubt, when facing each other the opponents may feel vulnerable, but communicating by means of the Internet, for example, removes this level of vulnerability while still allowing people to express themselves. The new communicational technologies have also increased opportunities for secluded and disabled people to have relationships, friendships and contact they would never otherwise have. The Internet eradicates the physical aspect of the relationships, which is often an obstacle for many disabled people.

The arguments stated above seem persuasive, however what should be remembered is that personal discussion is the base of communications and only by building this base the leader can achieve success with his team.? Having a personal connection builds trust and minimizes misinterpretation and misunderstanding. Also the new methods of communication decrease the responsibility for and even necessity of decision making. A lot of executives avoid face to face conversations because in them they feel forced to make decision, take responsibilities and state a strong opinion (Martin). The technical means of communication simply act in favor of those who refuse to be active and work through all the stages of a process with the staff members to achieve success.? Of course, it is not always easy to find time for personal discussion, nonetheless, in the long term it is purely necessary.

Nowadays, as they get more efficient at communicating electronically, managers and leaders tend to forget how much emotion is conveyed through the body language and voice tone. In fact, the non-verbal signs account for around 70-80% of the communication (Brockmann 1996). For example, when you say with words that you disagree with someone, the tone, the attitude, the smile, and the eye contact may at the same time be saying, that even though you disagree with a person on a particular matter you still respect and value him/her. But, it is impossible to show your inclination through an email, for example, when rebuking the employee.

Such a situation leaves managers and leaders in general at a very complicated state. From one point the technical communication is very convenient, while at the same time the advantages of face to face communicate are obvious. The key to this problem for leaders is to use the correct communication method at the right time (Larry 1998).? For example, when the joint efforts are needed there is no better method to communicate than going out there and speaking to the person or the team.? On the other hand, if a personal discussion is not an option, the telephone or Web conferencing may be an acceptable second choice. If the response is not of a great importance to the leader, he may use an e-mail, a text message and memos can be the best way to communicate. The electronic mail is great for setting up and confirming business meetings. A phone or a cell phone is very useful for quick conversations that require two-way communications. A memo should be the number one choice for long background pieces of communication. And, of course, the face to face meetings are always the best method when the reaching of consensus is desired (Martin 2007).

Without a shadow of doubt, the leaders and managers will achieve better results and save a considerable amount of time and money if they always use the right method to meet the particular communication objectives.


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