The minute a homeowner thinks about putting their home on the market, they are bombarded with offers from brokers and agents offering low fees, low commissions, and ?thousands of dollars in savings?.? Prudential Howe & Doherty REALTORS doesn?t believe your home is a cut-rate transaction, and as a result, we are not a cut-rate real estate firm.? We feel we earn our commission with every transaction.
Preparation
A discounted commission will not affect the bottom line of a transaction nearly as much as getting a home in the proper condition to compete in the market. Part of every Prudential Howe & Doherty agent?s marketing plan is the up-front guidance on preparing your home for showing to represent it in its very best light, as well as a comprehensive market analysis to ensure a competitive price.? Preparing the home to show well and pricing it right will net a seller far more in the long run than saving 1% or 2% on the commission.
Negotiation
Our agents have handled literally thousands of real estate transactions.? We work hard to get you the absolute highest price we possibly can.? Why?? Because when you win, we win. We don?t get paid a penny unless your property sells, so it is in our best interest to negotiate aggressively on your behalf.? If a discount agent won?t negotiate actively for their own commission, how hard are they going to negotiate to get you the price your property deserves?
Cooperation
Licensed real estate agents in Massachusetts work cooperatively, accessing property information from a statewide database of real estate listings. Through this system, commission split is public knowledge between agents on every home listing. So if a property is listed with only a 1% split, and a similar home is listed with a 2.5% split, which property do you think most agents will show their clients first?
Service
Cut-rate prices mean cut-rate service.? We accept this trade-off in certain parts of our lives: fast food restaurants, warehouse shopping, etc.? But at Prudential Howe & Doherty REALTORS, we believe a transaction as important as the sale of your home deserves more than ?fast-food? service.? A lower commission often means a lower time and service investment in the success of your transaction.? World-class service is a cornerstone of our philosophy, and one of the main reasons we are successful for our clients.
Source: http://www.andoverliving.com/blog/why-hiring-a-full-commission-agent-is-smart
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